#Fraud: Are Athletes and Their Marketing Agents Committing Fraud on Their Fans Through Social Media?

By Stephen Bock   Introduction   Social Media has changed how athletes conduct their marketing and endorsement activities. Athletes sell products; however, gone are the days when Michael Jordan would just appear on a McDonald’s commercial.[26] Now, athletes have started to connect directly with fans through social media sites, such as Twitter and Facebook.[27] Most athletes have started accounts on these sites and at least “tweet” or “facebook” on occasion.   As these si