Foreign Student-Athletes and Name, Image, Likeness

By Brenda Oliver and Amy Peck, of Jackson Lewis Prior to 2021, collegiate student-athletes were not able to make sponsorship deals and profit from their names, images, and likenesses (NILs). However, in 2021, that changed when the NCAA adopted a new policy allowing student-athletes (those headed for professional teams, as well as less prominent players) to profit from, and build their brands, while in school. Colleges, sports associations, and states have enacted various rules to help an