Does Recent Decision Portend the End of ‘Clean Zones’ in Event Host Cities?

Steve McKelvey, University of Massachusetts Amherst John Grady, University of South Carolina For over two decades, it’s been a staple in the anti-ambush marketing arsenal of sport properties that put their marquee events out to bid: the Clean Zone Ordinance. From the FIFA World Cup and NCAA March Madness, to Super Bowls and Olympic Games, the promised passage of event-specific ambush marketing legislation (ESAML) has been a necessary condition for a winning bid.[i] While the NFL’s “d