DLA Piper announced last month that Ben Mulcahy has joined the firm’s Intellectual Property and Technology practice as a partner in Los Angeles, while Gina Reif Ilardi has joined the IPT practice as a partner in New York.
Mulcahy’s practice focuses on representing major film studios, broadcast and cable television networks, prominent website operators, retailers and major consumer brands in all aspects of sports marketing, entertainment marketing and interactive marketing, as well as in virtual reality, gaming, eSports and innovative branded entertainment initiatives.
Reif Ilardi’s practice focuses on counseling advertising, marketing and public relations agencies, motion picture studios, television networks and major brands in their online and mobile marketing initiatives, along with all aspects of sports marketing, entertainment marketing, e-commerce and branded entertainment. She and Mulcahy will serve as co-chairs of the firm’s newly formed National Advertising Team.
Stuart Liner, co-managing partner of the firm’s Los Angeles offices, noted the hire of Mulcahy is “strategic” in nature in that Mulcahy and Reif Ilardi “complement our media and entertainment capabilities well, and their skillset will be immediately beneficial.”
Mulcahy and Reif Ilardi both join DLA Piper from Jenner & Block, where Mulcahy was the co-chair of the firm’s Trademark, Advertising and Unfair Competition team. Prior to that, Mulcahy was a partner at Sheppard Mullin.
Mulcahy received his J.D. from the University of Minnesota Law School and his B.A. from St. John’s University. Reif Ilardi received her J.D. from Fordham University and her B.A. from New York University.
Mulcahy has been a contributor to Professional Sports and the Law and Sports Litigation Alert.
