Court Sides with Intersport in Dispute over Use of ‘March Madness’

An Illinois state appeals court has affirmed a lower court’s ruling, effectively dismissing the claim of the National Collegiate Athletic Association and the March Madness Athletic Association, L.L.C., which had claimed that a defendant company had violated its trademark rights to “March Madness” when it used the term to sell its own content to video-enabled wireless communications devices on demand.   Among the court’s findings were that the plaintiffs should have contemplated Inte