The University of Miami Athletics announced last week that Canes Connection is now its Official Name, Image & Likeness (NIL) Collective. Legends, which manages corporate sponsorships and multimedia rights for UM Athletics, facilitated the partnership with Canes Connection. “We are excited to announce that Canes Connection is our Official NIL Collective,” Vice President/Director of Athletics Dan Radakovich said. “Canes Connection is rapidly developing partnerships to benefit student-athletes, which will help Miami build the most successful NIL program in college athletics.” Canes Connection empowers student-athletes to help maximize their full potential by fostering and developing their individual brands, business acumen, and marketing expertise, while still achieving success in competition and in the classroom. Canes Connection also helps Canes fans, alumni, and corporate partners support student-athletes, and as a benefit of their support, Canes Connection members receive exclusive access to a wide variety of benefits including direct interaction and engagement with Hurricanes student-athletes.
Canes Connection Named ‘Official’ NIL Collective of University of Miami Athletics
