Blackhawks Name Attorney Jeff Greenberg Associate General Manager

May 6, 2022

Chicago Blackhawks General Manager Kyle Davidson has announced Jeff Greenberg has been hired as Associate General Manager, overseeing the strategic systems and processes that will fuel the entire Hockey Operations group. The hiring completes the executive team within Hockey Operations, with Greenberg joining Davidson and fellow Associate General Manager Norm Maciver as the core brain trust that will continue to build out its senior leadership team this offseason.

“Our journey is just beginning as we build a next-generation foundation for this team, and that starts with a focus on modernizing and improving the Hockey Operations infrastructure in our front office,” said Blackhawks General Manager Kyle Davidson. “We will only get back to being best-in-class on the ice if we are working with best-in-class information and ideas behind the scenes. Together, this executive leadership team is looking forward to developing great talent throughout all levels of our organization and adding the tools we need across scouting, analytics, player development, coaching and more to return to competitive hockey.”

Greenberg officially begins his role with the club on Monday, May 9 where he will work alongside all Hockey Operations functions (including scouting, development, coaching and operations) to establish and optimize a modern, continually evolving approach using systems, technology, data and talent. As a strategic partner to the entire organization, Greenberg’s team will help foster a culture focused on exponential growth and delivering long-term, sustainable competitive advantages.

“Jeff will be both an architect and connector of the hockey operations group, ensuring that we’re always at the forefront of professional sports,” added Davidson. “He reached out to congratulate me after I was named General Manager, and we connected instantly over our parallel paths, shared love for hockey and vision for this sport’s future. I’m excited for our fans to see what he, alongside Norm, can bring as key voices at the table — a table that will continue to grow with other leaders we will add to the team.”

“What I’ve learned about the Blackhawks is they’re serious about using this rebuilding period to not only set this franchise up to be the best in hockey, but the best in all of sports moving forward,” said Greenberg. “There couldn’t be a more exciting time to get in on the ground floor of this journey and pursue every possible solution to put this team back on the path to winning hockey.”

Greenberg joins the Blackhawks after 11 seasons in baseball operations with the Chicago Cubs, most recently serving as Assistant General Manager. He previously held roles as Director of Pro Scouting and Baseball operations, Director of Baseball Operations and Assistant to the General Manager. As he worked his way up within the organization, he was instrumental in creating the systems and strategies that help the Cubs scout and develop talent and worked closely with team management during a rebuild that eventually led the team to winning the 2016 World Series in addition to four other postseason appearances.

“Jeff is simply one of the best teammates I have worked with in baseball,” said Cubs President of Baseball Operations Jed Hoyer. “He has done so much to the make the Cubs a better organization over the last 10 seasons with his powerful combination of intelligence, work ethic, leadership and integrity. He was critically involved in forward-looking decisions as we built the core of a world champion.”

“As the Blackhawks look to build their next championship team, Jeff is an ideal hire,” added Hoyer. “While I am sad to lose such a terrific employee and friend, I am thrilled that his future success will continue to benefit the city of Chicago.”

Prior to his time with the Cubs, Greenberg worked in the Arizona Diamondbacks and Pittsburgh Pirates front offices as well as for Major League Baseball in labor relations. He graduated from University of Pennsylvania in 2008 and Columbia Law School in 2011.

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