Big Ten Conference Finds Its Own Cupcake, in the Courtroom

Mar 17, 2017

By Jodi Balsam Sports trademark owners have been on the offensive the last few years, and universities have led the charge. The latest skirmish features the Big Ten Conference seeking an injunction and damages against an online marketing advice and self-help business called B10xB. (The Big Ten Conference v. Cesar L. Rodriguez, 17-cv-00045) Filed on Feb. 28, 2017 in the Eastern District of North Carolina, the Big Ten’s complaint alleges trademark infringement, trademark dilution, decepti

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