Beware of the Trademark and Copyright Issues in Ads and Promotions Involving the Super Bowl

By David Oxenford, of Wilkinson Barker Knauer LLP   With the college football champion now decided, and the NFL league championships this coming weekend to decide this year’s Super Bowl teams, it’s that time when we post our warning about being careful with using the phrase “Super Bowl” in your promotions and commercials. Both copyright and trademark issues can arise at Super Bowl time. Trademark is usually the biggest concern, as there are always issues when broadcasters and advert