Attorneys Examine Trademark Issues in the Sports Industry

Attorneys Examine Trademark Issues in the Sports Industry   By Lawrence Stanley, Josh Dalton, and Peter Byrne, of Morgan Lewis   Particularly with sports teams, names matter.   A team’s name and logos come to invoke deep-running loyalties and a sense of community. As with any other business, a team’s name is its brand, and the goodwill attached to that brand is protected by trademark law. The year 2017 saw court decisions and trends in trademark law and practice that will have