ATT Seeks Judicial Intervention in Dispute Over Sponsorship

In an attempt to expedite the placement of the AT&T logo on NASCAR veteran Jeff Burton’s car, AT&T Inc. filed a motion for preliminary injunctive relief on March 26.   The injunction seeks to allow AT&T to modify the paint scheme of the No. 31 car, which has been sponsored by Cingular since 2001. AT&T, which purchased Cingular as part of its recent merger with BellSouth, intends to phase out the Cingular name.   The issue arises because Nextel, an AT&T telecom rival, sponsors NASCARâ