A Lawyer’s Perspective How Wearables Could Save Professional Sports

By Nicole Kardell, of Ifrah Law (The following was published in My Legal Bookie, a complimentary periodical published by Hackney Publications) The professional sports industry has had a money problem for years – game attendance, viewership, and advertising have all declined. The COVID-19 pandemic made that problem much worse, cutting seasons and closing stadiums to spectators. But there is a silver lining from the pandemic era for professional sports – increased league, team, and playe