NCAA Name, Image, and Likeness — Future Pay Day for Student-Athletes

By Christine M. Colwell, of Breazeale, Sachse & Wilson, L.L.P. For years, the NCAA has prohibited student-athletes from profiting from their name, image, and likeness (“NIL”). Examples of such prohibited activities include, but are not limited to, signing autographs, personal appearances, promoting a business, social media endorsements, and representations in video games. But student-athletes may soon be able to profit from their NIL. The NCAA rule prohibiting student-athletes from profi