Ameriprise Financial (NYSE: AMP) has announced that it has been named an Institutional Financial Advisor of the National Football League Players Association (NFLPA), the official union of professional football players. With this program, designated Ameriprise financial advisors will work one-on-one with current and retired NFL players to provide holistic financial advice and help them reach their goals in their years on and off the field. The NFLPA established its Institutional Financial Advisors Program in 2019 to connect active and retired players with reputable wealth management firms that can help them plan for and live out their financial legacies. Ameriprise was chosen because of the firm’s focus on serving clients through goal-based advice and its commitment to diversity, equity, and inclusion. The firm also has a wide range of products and services to address the unique financial situations of NFL players. Ameriprise is the sixth financial institution to be selected to this program.