Esports and the FTC: Complying with Sponsorship Marketing Rules

By Joseph Esses As the esports industry continues to soar in popularity and revenue, it has caught the attention of regulatory bodies like the Federal Trade Commission (FTC) in the United States. The FTC plays a crucial role in safeguarding consumer interests and promoting fair competition in the marketplace. With the rise of endorsements and advertisements in esports, the FTC has implemented rules and regulations to ensure transparency, authenticity, and accountability. In this article, we w