Navigating the Sports Biometrics Boom

By Skyler Hicks  Now more than ever, access to quality data translates to monetization opportunities and this is especially true in the world of collegiate and professional sports.  In the past two decades, data analytic tools measuring athlete health and performance have come a long way, and now, it is not just players or teams that stand to potentially profit.  In particular, the advent of wearable technology has produced a sports biometrics boom that could soon become a