Shoe Manufacturer Scores Significant Trademark Victory in China
New Balance Athletic Shoe, Inc. picked up a key victory in a trademark infringement action in China last month when a court awarded New Balance a monetary award of 600,000 RMB (USD $75,000) and required that Chinese footwear maker Qiuzhi Footwear stop producing its “New Barlun” athletic shoes.
In 2002, New Balance said it discovered a group advertising itself as “American New Barlun (Hong Kong) Limited” conducting business in China and promoting a relationship with the “American