On Your Marks, Get Set…. Ambush!

By Ben Mulcahy   The image of Michael Phelps "swimming" across a Midwestern wheat field toward Vancouver recently raised the ire of the United States Olympic Committee ("USOC"), which characterized the image as "crossing the line." But is the USOC's position legally warranted, or is the image nothing more than a lawful and effective ambush marketing campaign?   If you're not familiar with the image, it's from a television commercial for Subway, the QSR that stood by Phelps when he cam