From Professional Sports to Franchising – Making the Transition

By John W. Daniels Jr., Dan Janssen and George E. Koonce, Ph.D.   For decades, professional athletes have faced the challenge of transitioning from their sports careers to the business world. On its face, it would appear they have many options, but the right opportunities are less plentiful. Ex-sports stars in the media and athlete endorsements are highly visible, yet some studies say that less than 0.5 percent of athletes have historically been able to make a successful transition to a new