Jenner & Block has announced that sports lawyer Benjamin R. Mulcahy has joined the firm as a partner in the Content, Media & Entertainment (CME) Practice, where he will help media companies and major brands produce and distribute content as well as structure and negotiate major sports and entertainment marketing deals.
Mulcahy, previously of Sheppard Mullin, will practice in the firm’s Los Angeles office and will serve as co-chair of the firm’s Trademark, Advertising and Unfair Competition Practice. Also joining Jenner & Block’s CME Practice from Sheppard Mullin is Gina Reif Ilardi, though her practice tends to focus more on entertainment law.
Mulcahy brings more than 20 years of experience representing major motion picture studios, broadcast and cable television networks, retailers, consumer brands and their advertising agencies in all aspects of sports marketing, entertainment marketing and interactive marketing as well as in innovative branded entertainment and e-commerce initiatives, according to the firm.
He helps clients structure their relationships with stakeholders and counterparties and guides clients through the ever-changing legal issues that affect how their promotional campaigns are implemented across all media. Another dimension of his practice includes advising social and online gaming operators with respect to state and federal regulations.
At Sheppard Mullin, Mulcahy was a co-team leader of that firm’s Advertising Industry Team as well as its Sports Team and Digital Media Team. He has a strong presence in the sports industry, where he has been a speaker at conferences and seminars as well as a frequent contributor to Sports Litigation Alert. Mulcahy has been a fixture on the editorial board of Professional Sports and the Law since its inception in 2009.
Mulcahy clerked for the Minnesota Supreme Court after receiving his J.D., cum laude, in 1994 from the University of Minnesota, where he was a member of the Minnesota Law Review as well as the National Moot Court. He graduated magna cum laude in 1991 from Saint John’s University with a B.A. in government/psychology.
