Why the NCAA Blocked Oklahoma State’s Creative NIL Initiative

By Joseph M. Ricco IV Just hours before the 2024-25 college football season kicked off, the National Collegiate Athletic Association (NCAA) blocked Oklahoma State University’s plan to place QR codes on the back of their football players’ helmets. Oklahoma State had introduced the idea to let fans easily scan the codes and directly contribute to the team’s Name, Image, and Likeness (NIL) fund, aiming to increase real-time financial support for the players. The university believed the QR