What Price Fame?: Free-Market NIL Valuations and What They Mean for Universities After House

By Daniel A. Cohen,[1] Jennifer L. F.  Cohen[2] and Elizabeth G. Hodges[3]             For intellectual property attorneys, the term Name, Image and Likeness raises eyebrows. Aren’t we just talking about publicity rights? Appearance fees? Contract terms for commercials and spokesperson agreements? All of these legal concepts have been around forever, but the O’Bannon case brought the term Name, Image and Likeness (NIL) to the for