To Tweet or Not to Tweet – Policy and Legal Concerns for Athletic Departments

By Chris Lotsbom and Matt Tracy, with Ellen J. Staurowsky   In an age of unprecedented media opportunities, how college athletic departments use social networking sites such as Facebook and Twitter to their advantage, while protecting their brands and the reputations of individual athletes is uncharted territory. This was the subject of a panel last month at the College Sport Research Institute (CSRI) Conference at the University of North Carolina-Chapel Hill, featuring Marcus Ginyard, a Ta