Thousands of Gambling Ads Found to Breach Rules During Premier League, Exposing ‘A Broken System of Self-Regulation’

New research has revealed that gambling messages during the opening weekend of this season’s Premier League remained at extremely high levels, with more than 27,000 recorded — almost three times higher than in 2023 — leaving fans, including children, at risk. For the third year running, researchers from the University of Bristol found that football fans were bombarded with gambling ads. This year’s investigation additionally uncovered thousands of ads that breach the rules set by the