The Rise of the Athlete Entrepreneur

Jul 25, 2025

How new platforms and private equity are driving the transformation of athlete to business professional. By Justin Blass, Theresa Fortin Balducci and Adam Unger[1] It is an all-too-common story: a professional athlete makes millions of dollars during a successful playing career, only to experience financial difficulties soon after retirement. Professional athletes often face a sudden and significant drop in income once their playing career ends, despite still being in prime earning years b
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