The New York Yankees Strike Out DANKEES in Successful Trademark Opposition

ByKatelyn Kohler In a recent August ruling, the United States Trademark Trial and Appeal Board (TTAB) sustained the New York Yankees Partnership’s opposition to Matthew Kirschbaum’s application to register the mark DANKEES for apparel and headwear. In New York Yankees P’ship v. Kirschbaum, Opposition No. 91284783 (TTAB Aug. 1, 2025),[1]  the Board highlighted the enduring strength of famous sports marks and clarified cultural and procedural considerations in likeliho