The Edge of New Media: Secret Weapons of League Distribution Strategies
By Tiffany M. Cunningham, Esq.
The utility of consumer data in new media sports deals sets them apart. Usage data like:
the device & operating systems used
content viewed
time spent on platform (to name a few),
collected by Amazon, Netflix, YouTube, and the like, far transcend traditional KPIs, namely, subscriber numbers and television ratings. And while sports right’s valuations command billion-dollar license fees, data is the currency of tomorrow, and “tomo
