The Athletics’ Unusual Las Vegas Trademark Situation

Feb 6, 2026

By Christopher D'Avanzo, Attorney & Founder, NIL In Motion Professional sports teams have a long history of deficiencies in their trademark filings and registrations. This was on full display when the Utah NHL franchise’s early flirtation with the name “Utah Yetis,” which created immediate conflicts with the well-established YETI outdoor goods company. The Cleveland Guardians rebrand also ran into a trademark dispute. A men’s roller derby team in Cleveland had been using the name
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