NASCAR Targets Online Counterfeiters in Federal Trademark Lawsuit

Sep 18, 2026

By Holt Hackney NASCAR filed a federal trademark lawsuit over the summer targeting a network of online sellers it alleges is using deceptive storefronts and concealed identities to sell counterfeit racing merchandise to consumers. The National Association for Stock Car Auto Racing filed the complaint July 27 in U.S. District Court for the Western District of North Carolina. The defendants initially were identified only as individuals and business entities listed on a separate “Schedule A,” l
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