Former GC of Mariners Launches Rivera Group to Advise Sports Investors & Operators

Sep 5, 2025

Former MLB team executive Fred Rivera has announced the official launch of Rivera Group, a sports business advisory firm providing strategic support for investors, operators, and professional and amateur sports organizations. Leveraging the power of sports to drive economic and cultural impact, the firm provides practical guidance in key areas of sports business, including ownership strategy, operational optimization, revenue growth, sports-anchored real estate development, and community enga
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