Buffalo Bills to Pay $3 Million to Settle Text Message Suit

By Gonzalo E. Mon   Most marketers know they need to get consent before sending text messages. Despite this, the number of lawsuits involving allegedly unsolicited text messages keeps growing, and many companies have paid millions of dollars to settle these suits. These settlement amounts have attracted the attention of class action lawyers, who often see these suits as a path to easy money. The Buffalo Bill’s recent decision to enter into a settlement to end one of these suits shows just