The Archer law firm has announced that sports lawyers Stuart Goldfarb and Robert Auritt have joined the firm as partners in its Sports & Entertainment Practice Group. Both formerly with Cowan, DeBaets, Abrahams & Sheppard LLP, Goldfarb and Auritt each bring over 25 years of experience.
Their arrival marks a strategic expansion of Archer’s practice and expands its presence in key markets, with Goldfarb based in the firm’s New York office and Auritt in Philadelphia.
“Stuart and Robert are tremendous additions to our firm,” said Archer incoming president Marc Rollo. “Their deep experience, industry knowledge, and impressive client roster position them to make an immediate impact. They join a diversified team of sports, media, and entertainment attorneys across Archer’s offices who form a dynamic regional, and national practice capable of servicing the complete needs of clients in this sector.”
Goldfarb has extensive experience in corporate transactions, intellectual property, regulatory compliance, employment, and litigation, frequently serving as outside general counsel. He has advised clients ranging from start-ups to Fortune 100 companies on acquisitions, financings, restructurings, and licensing, spanning early-stage ventures through multi-billion-dollar transactions. A leader in global soccer, Goldfarb has advised governing bodies, leagues, clubs, and investors on acquisitions in the U.S. and abroad, including playing a key role in the relaunch of the North American Soccer League and the New York Cosmos, and advising legendary player Pelé on business affairs. His sports experience extends beyond soccer: in 2024, Goldfarb served as General Counsel and Chief Operating Officer to the Local Organizing Committee of the ICC Men’s T20 Cricket World Cup, staged across three U.S. locations, including the construction of a temporary 34,000-seat stadium in Long Island, NY. Goldfarb also frequently advises private equity firms and other investors in the acquisition of professional men’s and women’s sports franchises globally.
Auritt’s career includes senior in-house roles at NBC Sports, where he negotiated major agreements with the NFL, Yahoo Sports, and Twitter, at Comcast Spectacor, where he supported the Philadelphia Flyers, the Philadelphia Fusion esports franchise, and the company’s venue management, hospitality, ticketing, and sponsorship verticals, and at The Harry Fox Agency, where he helped navigate music publishing’s pivot to digital licensing. He now counsels leagues, teams, athletes, digital platforms, and content creators on complex business transactions, from traditional sponsorships and media rights to cutting-edge deals in esports, Web3, and NFTs.
